Quantum is the result of a partnership between CUENDE
Infometrics and Telmar Group, an American company with clients in 85
countries specialized in media software planning tools. Quantum offers
OoH Media companies and Media Agencies, the most powerful and
cutting-edge tool for planning and management of Outdoor advertising,
adapted to work with any Audience Measurement data.
UK: ROUTE, the Audience Measurement organization, has
selected Quantum as its standard planning tool.
Spain: The most complete OoH planning tool of Spanish market to run Geomex data.
SA: Optimized to operate with OMC (Out
of Home Measurement Council) data.
USA: The optimized version for “EYES ON”, the Outdoor
Advertising Audience study conducted by TAB (Traffic Audit Bureau).
standard media planing tool.
integrate data from multiple audience measurement systems, although
the complex algorithms required in the calculation of audience can
require specific versions tailored to the research systems used in
each country. Additionally, the commercialization of advertising is
not the same in all countries. However, Quantum is a flexible system
that can adapt to the peculiarities of each market. For more
information, contact the nearest office of Telmar.
calculation of the audience of a netwok or outdoor advertising
- GRP, coverage and
- Select networks for
multiple geographic or socio-demographic criteria.
- To create ad-hoc networks
depending on the target or the required socio-demographic
- To administer the stock
- To inform the agencies
about offers and discounts on the established networks.
- To generate audience
certificates of a specific network.
- To visualize over Google Maps the locations of the billboards
- Export to XLM, pdf, Excel
and Power Point.